How to start an online sport betting business in Africa

How to start an online sport betting business in Africa

Africa is full of passionate sports fans. They are avid watchers of sports that take place in many leagues and countries. Online betting has become huge globally, and many people take part to increase their excitement and enjoyment of it. Africa remains a fantastic place to start a new online sport betting business. The market is primed and ready for a service that caters to their needs. You can look for inspiration in the current leaders of the online sports betting industry. You can find out more information about them on There is an immense demographic who want to get involved in sports betting, and they present a good business opportunity. However, there are some hurdles and precautions to be aware of. In this article, we will show you how you can start a successful online sports betting business in Africa, and also explain some of the factors that you will have to take into account.

Consider your iGaming Software Provider.

The software provider will decide how your games look to the customer. You should pick a software provider that has many positive reviews and experience. They will be able to help you make an immersive and engaging online sports betting platform. It is essential to do your own research and try to differentiate between the various providers.

Obtain a Gambling License

You must seek a gambling license for all jurisdictions that you will target. This means you will need to consider the licenses for every African country that you run your service in. The licensing will make your business legitimate, and it will mean you can avoid any fines or even potential prosecution. It can take up to a year to gain a full license, which means you must be prepared for this process.

Work on Your Website & Implement a Marketing Strategy

Customers will make their first impression based on your website. Therefore, you should make a real effort to make your website design clean and attractive. This will make customers view your website as reputable, and they will be more likely to open an account. Furthermore, you should plan a viable marketing strategy that urges customers to use your services, and builds awareness. This can be done through social media, and also done through local marketing at sports events. You can also offer special discounts and promotions to entice customers towards your services.

Legality of Online Sports Betting in Africa

One of the biggest factors to take into account is the legality of online sports betting in Africa. You should ensure that your business is legally compliant since breaking the law can lead to heavy fines and maybe even jail time. The specific gambling laws can seem vague and sometimes complicated. They can also differ substantially depending on the country. This is why it is essential to understand the full legal implications of online sports betting in Africa.

South Africa

In South Africa, it is legal to open an online sports betting business; however, it must be fully licensed. It is illegal to advertise, offer or indulge in any unlicensed betting practices. The national gambling board oversees all gambling businesses within South Africa. Therefore, your business requires approval from them. It has clear legislation for the types of gambling which are allowed, and sports betting is included within this. This means that it is legal for you to run an online sports betting business in South Africa so long as you obtain the proper licensing.


Kenya is home to around 45 million citizens. The betting sector within the country is primed for healthy growth in the upcoming years. Online sports betting is completely legal, but only if the company is properly licensed.  There are currently 30 licensed firms which operate in Kenya. Regulated online sports betting began in 2013, which means the industry is fairly new. Licensing can be done through SportPesa which can handle applications online. You must submit your proposal to the licensing board who will consider your application.

You should research the full legal terms of every African country you choose to operate in. A business will require a valid license in each country that it operates in, and therefore you should actively consider the legal situation of each country.


It can be very profitable to start an online sport betting business in Africa. There is a large market that you can target. However, you will now be aware of the potential hurdles that you will face. There are many choices and decisions to make, and this article will have provided you further clarity on the essential considerations to take into account.

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